Very nice video by Buzzfeed. As usual, there's still a little debate on the timing, but I loved it. I agreed with all of it.
Generation Z's starting to get more and more attention in the press and by corporate marketers, so I can only imagine what they'll grow up to be. Right now, we seem to treat them as an extension of the Millennials. But a generation being an extension of the previous one is only true for the very beginning, when the new gen is still finding themselves, and towards the end, when said gen grows nostalgic for the "accomplishments" of their parents.
That's actually one reason why I made the moddies the way they were in that one thread, making them so garish and entrepreneurial and psychedelic compared to the more hipsterfied Millennial generation. It's a fictional scene, but I based it all on real trends and things I've seen. Gen Z and Millennials are mostly indistinguishable right now, but iGenners are going to run with several things the Millennials laid down and took for granted.