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Why are environmentalists and vegans fighting about a high-tech plant patty that’s supposed to save the planet?

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The food start-up’s success is undeniable — and a noticeable affront to Big Meat — but Impossible Foods’ hasty rise has also made the $400 million Silicon Valley darling an unexpected set of enemies: consumer groups and environmentalists who exposed FDA letters questioning the safety of the burger’s “magic ingredient,” then started demanding more proof that Impossible’s alt-meat is the harmless, vegan product it claims.

If this fight sounds like a fantasy dreamed up by food-policy nerds (there has to be at least a couple of people like that, right?), the actual debate really boils down to what Impossible Burgers are, and what they aren’t.

The slaughter will continue until all the conspiracy theories have been exhausted, and the tech is proved pure as the driven snow.
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I ate an Impossible Burger a few months ago. It was almost indistinguishable from real meat, and was by far the best veggie burger I've ever had. 

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