Taco Bell to Expand AI Ordering at Drive-Thrus
Delegating drive-thru duties to AI frees Taco Bell's human employees to 'focus on front-of-house hospitality,' executives say.
By Adrianna Nine August 2, 2024
https://www.extremetech.com/computing/t ... rive-thrusAfter testing its artificial intelligence-powered ordering system at a small selection of drive-thrus around the United States, Taco Bell is electing to roll out the technology on a wider scale. A release published Wednesday says the fast food chain will introduce AI ordering at its drive-thrus in "hundreds" of locations by the end of the year.
Yum! Brands (the company behind Taco Bell, KFC, Pizza Hut, and The Habit) has been fairly secretive about the "Voice AI" platform that drives its new drive-thru ordering system. We know from a low-yield Bloomberg inquiry that a third-party company developed the platform, and that, based on its name, it uses customers' voices as inputs. Yum! Brands has declined to share publicly how many orders the platform can take without requiring assistance from human employees. Instead, it's emphasized that its AI is "designed to enhance back-of-house operations for team members and elevate the order experience for consumers" by easing human task load and reducing wait times.


