Apple

[spryfusion]

Archive: https://archive.ph/pcysl

[MaruisL]

Aplle always create someting new for their client.

[weatheriscool]

Apple announces largest-ever $110 billion share buyback as iPhone sales drop 10%

Source: CNBC

Apple reported fiscal second-quarter earnings on Thursday that were slightly higher than Wall Street expectations, but showed overall revenue down 4%, and iPhone sales falling 10%. Apple announced that its board had authorized $110 billion in share repurchases, the largest in the company’s history, and a 22% increase over last year’s $90 billion authorization.

Apple shares rose 3% in extended trading. Apple did not provide formal guidance, but Apple CEO Tim Cook told CNBC’s Steve Kovach that overall sales would “grow low single digits” during the June quarter. Apple posted $81.8 billion in revenue during the year-ago June quarter and LSEG analysts were looking for a forecast of $83.23 billion.

Apple reported $23.64 billion in net income, a 2% decrease from $24.16 billion in the year-earlier period. Overall sales fell 4% in the March quarter.

Cook told CNBC’s Steve Kovach that year-over-year sales suffered from a difficult comparison to the year-ago period, when the company realized $5 billion in delayed iPhone 14 sales from Covid-based supply issues.

Read more: https://www.cnbc.com/2024/05/02/apple-a ... -2024.html

[wjfox]

What do you guys think of this advert?

[firestar464]

It's so dystopian; and it's even more dystopian in that some people are just gonna nod and actually feel "wow I want iPad" from watching this ad

[wjfox]

Apple apologises for crushing musical instruments and books in 'tone-deaf' iPad Pro advert

Friday 10 May 2024 12:29, UK

Apple has apologised for its new iPad Pro advert where it crushed cameras, books and musical instruments, saying it "missed the mark".

The advert - shared online by Apple chief executive Tim Cook - also featured creative tools such as a record player and a metronome being crushed in an industrial press.

It was intended to show off the wide range of tools that the thinnest ever iPad can be used for.

But the advert came under fire, with actor Hugh Grant saying it showed the "destruction of the human experience. Courtesy of Silicon Valley".

In a statement, Apple's vice president of marketing communications Tor Myhren said: "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry."

https://news.sky.com/story/apple-apolog ... t-13132706