Next-Generation Retail
Posted: Mon Jun 28, 2021 9:29 pm
Here's a thread focusing on advances in the field of retail, shopping, and marketplaces (think Amazon's redesign of Whole Foods or payless supermarkets).
Alibaba has invented the supermarket of the future
Alibaba has invented the supermarket of the future
The sight of shopping bags being whipped above your head on conveyor belts is the first clue that Freshippo isn’t your average supermarket.
Shopping bag conveyer belts, personalised food recommendations and facial recognition payments aren’t so futuristic anymore
Pickers in pale blue polo shirts scour shelves, scanning barcodes with smartphones to locate the precise brand of apples, sesame oil or spice mix that match online orders. Once found, items are dropped into a bag, hooked onto the automated conveyor system and whisked up and off to the back of the shop, where delivery bikes await.
There are now more than 200 Freshippo supermarkets like this up and running in China, all serving as both ultra-high-tech supermarkets and state-of-the-art fulfillment centres (within a three kilometre radius, all online orders arrive within 30 minutes of when a shopper clicks “buy”). They are all owned and operated by e-commerce behemoth Alibaba as part of its plan to take the lead on what it calls “New Retail”. And as supermarkets in the west emerge from the effects of the pandemic, Freshippo may well provide a blueprint for how they’ll reimagine their own stores too.
