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15th April 2021

The Future Starts Now, by Theo Priestley and Bronwyn Williams

A new book, published today, provides fascinating insights into how technology, society and business will transform in the years to come. We are giving away copies to three lucky readers.

 

the future starts now expert insights

 

The future is an uncertain, uncomfortable prospect for employees, employers and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. Instead, it is constantly being shaped and redefined by the everyday decisions of individuals and organisations.

In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together some of the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics and business.

The Future Starts Now is a comprehensive history of tomorrow – exploring groundbreaking topics such as AI, privacy, education and the future of work. While the guidance, insight and predictions are fascinating for anyone curious about what the future may hold, the book also functions as an invaluable guide for business professionals looking to steer their career or their organisation with foresight and confidence.

Theo Priestley is an internationally recognised and sought-after futurist, speaker, author and authority on the future of business, technology, and society. He has delivered keynotes at an array of global conferences and corporate events. Theo's articles have appeared in publications such as Forbes, The European and WIRED, and he has provided commentary to UK national press, radio, and television on emerging technology trends.

Bronwyn Williams is a leading futurist and trend analyst. She has presented and consulted to businesses, governments and academic institutions across Africa, Europe and the Middle East. She is a TEDx fellow, writer and frequent media commentator.

 

the future starts now expert insights
Theo Priestley (left) and Bronwyn Williams (right)

 

"The Future Starts Now is designed to get us thinking about the futures we don't want to live in, as well as those that we do – and to suggest some actionable solutions we can implement today to make sure we end up in the future we want for ourselves and our dependents," the authors write.

"This is why we've invited leading future-thinkers from all over the world to share their ideas on where the world is going wrong, and what we can do NOW to start getting things right again.

"The questions we ask and attempt to answer in The Future Starts Now include everything from eugenics, unnatural selection and amortality, to the future of work, in light of AI, UBI and AR – and the future of nations, economies and civilisation at large in our increasingly compromised, unequal world. We collected and condensed the best and biggest ideas of our time into one book to give you the insight and perspective you need to both understand and design the future."

"Dizzying, provocative and smart analysis on what should matter to humankind, today and tomorrow. Factual, contemporary and realistic, this story encourages positive thinking about the decisions we must take to deliver on the promise of a better future."
-- Martin Jetter, Chairman, IBM Europe, Middle East & Africa

"A wonderful compendium from some of today's most thoughtful futurists, ethicists, economists, technologists, and researchers. If you are curious about what the future holds, this is the place to start."
-- Dave Evans, CIO, Computer History Museum

"The future isn't what it used to be. It is now open to the dreamers, thinkers and creatives to create the future that benefits us all. Theo and Bronwyn have personally curated the thoughts of those who care about a brighter, more prosperous future for everyone. The future starts now... with you."
-- Brian Solis, digital anthropologist, futurist and author of Lifescale

 

COMPETITION!

We are giving away free copies of this book to our readers.

For a chance of winning, just follow these steps:

1. Follow us on Twitter (if you aren't already doing so!)

2. Tweet a link to this competition page (making sure to include the hashtag #FutureTimeline)

And that's it! We will select three winners at random in 10 days' time.

 

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