LG and Samsung both announced 55in OLEDs last year, but LG is the first to make its commercially available.
OLED stands for "Organic Light Emitting Diode". Organic LEDs emit their own light through organic compounds in response to electrical input, as opposed to LCD or LCD LED displays which require separate backlighting. This allows each individual pixel in the OLED screen to emit red, green and blue colour to create a picture, while the lack of backlighting creates darker blacks and an ultra-thin screen. Pictures are extremely vibrant and natural in appearance, with consistent colour and superior contrast.
After many years of research and development, LG Electronics (LG) has announced that it will begin accepting pre-orders for its eagerly-awaited 55-inch WRGB OLED TV (Model 55EM9700) in South Korea this month, with deliveries scheduled to begin in February. Other markets where the next-generation TV is being sold will be announced in the next several weeks along with their prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded “Best of Show.”
More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million – approximately US $10,000 – starting today (3rd January). As the first and only company to announce availability of the next-generation TV technology, LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to reach 7.2 million units in 2016, by which time it should be much more affordable.
“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since colour TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”
Only 4 millimeters (0.16 inches) thin and weighing less than 10 kilograms (22 pounds), LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. In addition to the standard three colours, LG’s unique Four-Colour Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect colour output. LG’s exclusive "Colour Refiner" delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.
Even before its launch, LG’s OLED TV was turning heads all over the world. In addition to being named Best of Show at CES 2012, the influential Industrial Designers Society of America recognised the TV with a coveted IDEA Award. Meanwhile, LG received the European Display Achievement 2012-2013 Award from the European Imaging and Sound Association (EISA). And to cap it off, LG’s OLED received Korea’s Good Design President Award in October.